Privacy Policy

Privacy Policy

Effective Date: October 23, 2025
Entity: Good Game Research LLC (Wyoming, USA), operating through its Swedish branch, Good Game Research Filial (“we,” “us,” or “our”).

1. Who We Are

Good Game Research LLC is a global video game and consumer research consultancy that conducts user research, playtests, and player insight studies worldwide.
We operate from the United States and the European Union through our Swedish branch, Good Game Research Filial.

For the purposes of the EU General Data Protection Regulation (GDPR), Good Game Research LLC acts as the data controller for all personal data we collect.

Contact Information:
 📍 5830 E 2nd St, Ste 7000 #18727, Casper, WY 82609, USA
 📧 hello@goodgameresearch.com
 🌐 goodgameresearch.com

2. What This Policy Covers

This Privacy Policy explains how we collect, use, store, and protect personal information in connection with:

  • User and player research studies
  • Interviews, surveys, playtests, recordings, or online sessions
  • Recruitment, scheduling, and communication related to participation
  • Website or email contact with Good Game Research LLC

This Policy applies to both research participants and visitors who interact with us online or offline.

3. Data We Collect

We collect only the data necessary to conduct research responsibly and effectively. This may include:

Personal identifiers – name, email address, age, country or region, and demographic details
Study-related data – gameplay feedback, survey responses, recordings (audio, video, or screen), and behavioral data
Technical data – IP address, browser type, device information, and operating system
Sensitive data (optional) – such as gender identity, ethnicity, or accessibility needs, when voluntarily shared and relevant to the study

We do not knowingly collect unnecessary or excessive data. All information is collected with informed consent.

4. How We Use Personal Data

We process personal data to:

  • Conduct research and generate insights for clients
  • Analyze participant responses and identify patterns or trends
  • Improve research design, methodology, and participant experience
  • Communicate regarding study logistics, scheduling, and compensation
  • Comply with legal and administrative obligations (e.g., consent records or taxation)

We may create aggregated or anonymized data for analysis and reporting. Once anonymized, data is no longer considered personal information.

5. Lawful Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process data under the following lawful bases:

  • Consent — you voluntarily agree to participate in research or communications.
  • Legitimate interest — conducting research and generating insights that support product development, without overriding your rights.
  • Legal obligation — maintaining records for compliance, tax, or data protection purposes.

6. Data Minimization and Relevance

We only collect the data necessary to achieve the stated research purpose.
We do not sell, lease, or otherwise commercially share participant data.
Data is retained, anonymized, or deleted in line with this Policy.

7. Sharing and Disclosure

We may share aggregated or anonymized results with clients.
If personally identifiable data must be shared (e.g., video or voice clips), it occurs only under a Data Processing Agreement (DPA) or equivalent contract ensuring data protection compliance.

We also rely on trusted third-party providers to support operations, such as:

  • Microsoft 365 / OneDrive – secure cloud storage and documentation
  • Google Workspace – surveys, scheduling, and communication
  • Discord, OBS, or similar tools – remote playtests and recording facilitation

All third-party processors are bound by strict confidentiality, data protection, and non-disclosure obligations.

8. Data Storage and Retention

We store data securely in encrypted environments located in the United States and European Union.

Personal data is retained only for as long as necessary to fulfill research purposes or comply with applicable laws.
Once no longer required, personal data is securely deleted or anonymized.
Anonymized research data may be retained indefinitely for analytical and reporting purposes.

9. Data Security and Breach Response

We apply industry-standard technical and organizational measures to safeguard your information, including:

  • Encryption of stored and transmitted data
  • Strict internal access controls and staff confidentiality agreements
  • Secure authentication and regular system monitoring

In the unlikely event of a data breach involving your personal information, we will notify affected individuals and relevant authorities in accordance with applicable data protection laws.

10. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access a copy of your personal data
  • Correct or update inaccurate data
  • Withdraw consent at any time (without affecting prior lawful processing)
  • Request deletion (“right to be forgotten”)
  • Restrict or object to certain processing
  • Request data portability

To exercise these rights, contact us at support@goodgameresearch.com.
We will verify your identity before acting on any request and respond within the legally required timeframe (typically 30 days).

11. International Data Transfers

We may transfer data between the United States, the European Union, and other countries where we or our clients operate.
All international transfers are made under appropriate safeguards, including Standard Contractual Clauses (SCCs) approved by the European Commission.

12. Minors and Parental Consent

Individuals under 18 may participate in research only with written consent and supervision of a parent or legal guardian, who must authorize participation on their behalf.
We do not knowingly collect personal data from minors without parental authorization.

13. Data Deletion and Contact for Rights Requests

To request data deletion or exercise any data rights, please email support@goodgameresearch.com.
We will verify your identity and confirm once your request has been processed.

14. Governing Law and Dispute Resolution

This Privacy Policy is governed by the laws of Wyoming, United States, and, for data protection matters, by the applicable laws of the European Union and Sweden.

Any disputes will follow our standard hybrid resolution process:

  1. Good-faith negotiation between the parties;
  2. If unresolved, binding arbitration under the rules of the American Arbitration Association (or an equivalent body);
  3. Enforcement or equitable relief in the courts of Wyoming (USA) or Sweden, as appropriate.

15. Updates to This Policy

We may update this Privacy Policy periodically to reflect legal, technical, or operational changes.
The most current version will always be available at goodgameresearch.com with the Effective Date listed above.
Continued participation in research or use of our website after updates constitutes acceptance of the revised Policy.

16. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us at:
📧 support@goodgameresearch.com
 📍 Good Game Research LLC
 5830 E 2nd St, Ste 7000 #18727
Casper, WY 82609, USA